Certifications

"Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking." 

"Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

By earning the Google Ads Search Certification, Google recognizes your ability to:

• Translate a vision for online marketing into a coherent digital marketing strategy 

• Develop a Google Search strategy with wider company marketing plans

• Generate a plan to increase leads, sales or web traffic using Google Search

• Develop a plan to reach new and existing customers with Google Search Audiences"

"Tap into your hidden potential, with discoveries from the neuroscience of learning. Dr. Britt Andreatta, director of training and development at lynda.com, uses the latest research from Harvard, Stanford, and other leading research institutions to explain how the brain processes and stores new information. She introduces the three-phase model of learning and the secrets to developing neural pathways so that learning sticks. Intended for both those who teach or train and those who learn, this course is a fun and enlightening journey through the learning process."